Fitz
Team Solo project
My role User research, UI UX design, prototyping, user testing
Context A one month project
PROBLEMS
A significant shift in workout routine after the pandemic
During the pandemic, traditional fitness routines were disrupted, leading to a significant shift towards home workouts and digital fitness solutions. This transformation created an opportunity to explore how technology could help people stay active.
As a UX designer, I worked on this side project to design an iOS fitness app, Fitz, aimed to help millennials maintain a consistent workout routine amidst their busy schedules.
Let's dive deeper into this...
$216B
Expected revenue in fitness industry for 2023
66%
Revenue increased in online fitness in 2021 compared to pre-pandemic
$59B
Projected revenue to reach by 2027 for online fitness
Guidance
150
mins
moderate to vigorous-intensity aerobic physical activity per week should be met as outlined by the Canadian Physical Activity Guidelines
Experience
1 in 5
Canadian said their fitness has gotten worse than before the pandemic as reported by CTV News
Format
73%
of Canadians say they prefer to exercise on their own rather than in a gym or group setting according to Made in Canada.
Behaviors
1 in 4 (1.4B)
To better understand the needs & pain points of my users...
I recruited participants that meet the following criteria:
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Millennials in their 20s-30s.
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Reside in Canada.
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Have exercised at home before, varied levels.
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Comfortable with using technology.
User Interviews
Ryan
Interviewee 1
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21 year old
-
Male
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Student
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Not that active, but want to be more active
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Workout alone
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Tech-savvy
Joanna
Interviewee 2
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27 year old
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Female
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Working at marketing
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Not that active, workout
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maybe once every 2 weeks
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Mostly workout alone
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Tech-savvy
Danny
Interviewee 3
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30 year old
-
Male
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Working at finance
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Active
-
Workout alone
-
Tech-savvy
Kelly
Interviewee 4
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23 year old
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Female
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Student
-
Active
-
Workout with friends
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Tech-savvy
Irene
Interviewee 5
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24 year old
Female
Student
Active
Workout with friends
Tech-savvy
By grouping the insights from these interviews, I identified four key themes that set my design direction
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Content and Access: Easy access to tailored fitness content is crucial.
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Motivations and Social Support: Social interactions boost motivation, yet external factors can hinder consistency.
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Time Management: Busy schedules are a significant barrier
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Personalized Routine and Progress: Finding and sticking to a tailored routine is challenging.
To solve for this issue...
How might we encourage millennials to maintain regular physical activities so that they can incorporate regular physical activity into their lifestyles for their overall well-being?
Meet Julie, Our Persona
Ideate tangible features based on interview findings through user stories
By creating user stories, I was able to ensure that FitLife's design and features were deeply aligned with the real-world needs and behaviors of its target users.
How did Fitz come to life?
Start a Workout Task Flow
My design process starts from the typical process of how my user explores a range of workout options, then selects one of the options to take a closer look, and they start their workout! How smooth this process is! Everything seems so seamlessly
Home Screen
Jump Role Workout Detail Screen
Push-Ups Workout Detail Screen
Push-Ups Workout Video Screen
However, How can we encourage users to start their workout?
Looking back at my persona, she is the working professional that doesn't have enough time and knowledge to build an effective and efficient workout routines for her, therefore, I decided to add the feature of letting the user quickly create a training plan with the help of AI, and the most engaging way to get started is by having an intuitive and casual conversation with Lilia, our AI bot agent!🤖
AI Chat Bot - Q1 Screen
AI Chat Bot - Q2 Screen
AI Chat Bot - Q3 Screen
AI Chat Bot - Q4 Screen
AI Chat Bot - User Input w/ number-only iOS keyboard
And how can we facilitate action?
Now that the training plan is created with our power AI bot, Lilia 🤖, now the challenge is how can we encourage users to ACT NOW? and integrate this into their daily life and eventually turn it into their habits?
Schedule & Reminder Screen
Workout Detail Screen
Home Screen w/ To-Do List
AI-Powered Training Plan Screen
Click on the Top right button at the below widget to enable full screen and interact on it.
PROJECT EVALUATION
• Comprehensive research to inform design decisions:
Conducting extensive secondary research on the problem and user research is essential to understand the impact of the issue and the demand for a solution, ensuring it's desirable for humans, feasible with technology, and viable for business.
• Prototyping for Iteration
Throughout the project, I applied the Double Diamond design process as my guiding framework. This allowed me to systematically explore and define user needs in the divergent stages, then converge on refined solutions through iterative cycles of prototyping and testing. This iterative process has led me to go through several iterations, resulting in a more robust and optimized experience.
Next Steps
Keep Evolving
The journey doesn't end here. I'm committed to fine-tuning the app based on user feedback. After all, perfection is a marathon, not a sprint.
Accessibility
Evaluate and enhance the app's accessibility to ensure inclusivity for users with disabilities. This includes considerations for color contrast, text size, and screen reader compatibility.
